https://www.terindustries.net/storyteller daily 0.75 2023-07-17 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557428949181-C4QMKL6YSBT67S9ZD738/EC.png Storyteller https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1559074172503-0IB3FIR32KSRKWRBY4GQ/Skeptical.png Storyteller https://www.terindustries.net/lets-eat daily 0.75 2022-09-27 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557855928885-2YQWEVYX1QTRWA5T8EQO/image-asset.png Let's Chat https://www.terindustries.net/voice daily 0.75 2018-10-03 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1537374652199-JF81BNMFD1MBGH4QEX4H/Screen+Shot+2018-09-18+at+7.47.25+PM.png Voices https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1537374675490-TW5964UVH72J0WW755N1/IMG_2330_1340_c.jpg Voices https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1537374684783-8V5ZW5YJ2TUI4M9J717G/wk8.png Voices https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1537374693738-1TUTO8XJANQ4ZTD1ZFYR/Screen+Shot+2018-09-18+at+6.50.01+PM.png Voices https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1537374757225-YSDS1TQ1HC57F4TAQESY/ezgif.com-video-to-gif.gif Voices https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1537375157101-DCVLBIHN2P8A4RRGOSZC/Screen+Shot+2018-09-19+at+12.40.47+PM.png Voices https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1537375163263-8S1O8I60OIEYIXFTICR4/Screen+Shot+2018-09-19+at+12.40.29+PM.png Voices https://www.terindustries.net/go-all-in daily 0.75 2018-09-19 https://www.terindustries.net/rule-breaker daily 0.75 2023-03-01 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557429179182-C44EBK2OZFYEVMCO71WS/Libby.png Rule Breaker https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1559836624771-44YQHK2VUIDNX74S83ZU/Against+the+Establishment.png Rule Breaker https://www.terindustries.net/room-owner daily 0.75 2019-10-14 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1571073485011-HH0VVCSKPOY6CWO77N4Y/image-asset.png Room Owner https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557427312145-0KQPZYJI2UEVCAJOPF5D/IMG_9138.JPG Room Owner https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557427611167-WGVY4DR23GS15JFK53RG/Client+Whisperer.png Room Owner https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557427725635-GY21NTU89MKBSC15HAHA/Firework.png Room Owner https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1559075782948-BUJJHXJDBDP9CSF0FFGI/20597083_1386912688029925_751954840411713419_n.jpg Room Owner https://www.terindustries.net/on-the-fly daily 0.75 2018-10-03 https://www.terindustries.net/ringleader daily 0.75 2020-02-05 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557426407816-I7XCRXKIEIMXOHNZTZ7F/NonprofitDirector.png Ringleader https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557870760144-AVPI0OU7AZG4FNEVZ93S/InventOnTheFly.png Ringleader https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557426101161-H06BHZFY7SX2T2ZOU1GS/CueIn.png Ringleader https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557854561032-POGJ2652RX3AK62P9FOL/RawRecruit.png Ringleader https://www.terindustries.net/all-work daily 0.75 2018-10-09 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538607168067-YSPX374VE8F1DLH03NYN/DowBreadKeyFrame.png Work - "Bread" Dow Methocel™ gluten replacement. There’s nothing heartwarming about that name. But “Bread” visually transformed it into a story we could all relate to and a spot that could air globally without needing much translation. Click here to watch the making-of film for this spot and the one below it. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538607168067-YSPX374VE8F1DLH03NYN/DowBreadKeyFrame.png Work - "Bread" Dow Methocel™ gluten replacement. There’s nothing heartwarming about that name. But “Bread” visually transformed it into a story we could all relate to and a spot that could air globally without needing much translation. Click here to watch the making-of film for this spot and the one below it. https://static1.squarespace.com/static/5b9febfff407b4203cd4306e/5bb52b8171c10b7ebdfa4fca/5bb54719469ba0db04fd97c4/1538606834586/ Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538851960644-68U39DPUX2QOLKS57R2N/DowTrainThumbnail2.png Work - "Train" Dow “Train” and “Bread” were used to launch Dow’s Solutionism™ campaign, which was their transformation from a chemical company to a solutions company. This brief was initially to sell a chemical that keeps train tracks quieter, but the story of that potential was so much bigger—too big not to tell. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538610804613-ZI1WHK49VZUXEIHWPM79/image-asset.jpeg Work - "Hopeful" Dow When Dow made its debut on the global stage as a top Olympic sponsor, they wanted to do so in memorable way. This spot (which aired during the Opening Ceremonies for the London Olympics) turned a story of sustainability into an endearing journey of the planet realizing their Olympic Dream—a greener, more sustainable Olympics. To support this spot, we created an online game, outdoor and taxi videos in London. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538693543474-NIBA9B4ZI4B4U57CNPLV/StarbucksSummerGameThumbnail.png Work - Starbucks Summer Game Demo The Starbucks Summer Game (now in its second year) came from a brief looking for ways to entice Starbucks Rewards Members to engage with the coffee chain during the summer, when their routines are non-existent. After coming up with the initial idea to do this board game, we lead an internal team of 15+ designers, writers, art directors, creative technologists, and UXers as well as a working closely with HelloWorld’s game strategists. In the end, the game was played by more than 150,000 Starbucks fans across the country and was integrated into more than 13,000 locations, then was brought back by popular demand the following summer. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538606874350-VKUTUTAMP8HWMDPATZJ1/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538693848926-1KITSE8UUCABHL87BV4E/image-asset.jpeg Work - "Giant Chalkboard" Dow The case study video will tell you all about this 31-line equation and 131 hidden references. But what it won’t tell you is how much creative directors glaze over when you try to explain the math to them. So as a copywriter, I orchestrated the process of working with the mathematician who translated my list of significant numbers into an equation—then found a second mathematician to translate it back and double-check the math and all the hidden references. All in just a few days for a spur-of-the-moment media buy. Because the last thing you want when you’re making a giant statement in math is for someone to say “Actually, the answer is 6,999,999.” https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538847042914-NCGS8A07Q4HHNZ2T2YG6/image-asset.png Work - "Manhattanhenge" S.Pellegrino S.Pellegrino needed a video recapping their Manhattanhenge event. It was run-and-gun shoot that needed to capture the story of their event. Simple enough. Except they needed it to go live within 20 hours. While a crew was at the sampling stations, I stuck with the DP in the VIP area to capture footage and keep specific notes of shots to look for in the world’s fastest edit. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538846742634-KEFH4WGCEV9WI2REC7QL/MeSoFarThumbnail.png Work - "Intro" MeSoFar MeSoFar was a dating event unlike any other. The concept was tricky to understand (and brilliant, by the way)—especially because the brand was committed to not taking photos of their events. So the challenge was to tell the story in a way that was just as engaging as the event itself. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538847174473-NZDCWBLYPTOU24DC2YQK/ATIThumbnail.png Work - "Mouth" Above the Influence Making things personal isn’t always about bringing work into my personal life. Sometimes it’s the other way around. Inspired by my sister—who was in a residential drug rehab facility at the time of this agency-wide open brief for Above the Influence—I channeled my helplessness and grief into encouraging teens to stand up to peer pressure. Check out the Shorty-winning game inspired by this spot. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538847819467-C569CRR7A8DN0LIM6LCP/image-asset.jpeg Work - "A Week in the Life" Camp Promise Writeup goes here about CP. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538848089200-6JLW853DUJUKAR685DZ4/image-asset.jpeg Work - "Hot Air Balloon News Coverage" Camp Promise HAB Writeup https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538848246539-7U7GQ3097F7VIRV5G7AX/image-asset.jpeg Work - "Voicemails" Camp Promise Something about starting camp. Something about starting camp.Something about starting camp. Something about starting camp. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538848369785-8VE60RF7JPD7F2J24B4V/image-asset.jpeg Work - "6 Weeks" Camp Promise Fundraising video https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538850684652-MW6X5QTVNLF93UNBAXCV/image-asset.jpeg Work - "Giftness Protection Program" Toys R Us Info about this. Info about this.Info about this.Info about this.Info about this. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538851052298-VZI4QBAN3HRTDAROAR33/MuteTheMouthATI.png Work - "Mute The Mouth" Above The Influenc Info about Mute The Mouth and how it was back in the day before Snapchat and filters and kind of a big deal with that technology. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538851216405-PPTIFTDSNOQTQDZIVPVL/image-asset.jpeg Work - Making of "Bread" and "Train" Something about BTS of Bread and Train. Something about BTS of Bread and Train.Something about BTS of Bread and Train.Something about BTS of Bread and Train.Something about BTS of Bread and Train. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538851389602-CJ1M8V40NSP7K7T8R3H5/image-asset.jpeg Work - Making Of "Hopeful" Making of stuff. Making of stuff.Making of stuff.Making of stuff.Making of stuff.Making of stuff.Making of stuff.Making of stuff.Making of stuff. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538851575699-0A2ASTPLLQEYI2KAISBM/image-asset.jpeg Work - "Around London" Dow While Dow’s Olympic spot was being edited, I was sent back to London to shoot our lovable topiary navigating the city for Dow-branded taxis during the games. With a crew of 3, plus me and our producer, we hit our two permitted spots and then went rogue to capture the other 95% of the final footage using real people who happened to be there (including that adorable little girl.) Crouched on the floor of a cab next to a giant dressed as a shrub, convincing parents to let us borrow their child for a minute, finding great backgrounds on-the-fly…it doesn’t get any better than that. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538852158105-75XBESW25UF2RER9V0FF/image-asset.jpeg Work - irREGular https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538852557609-WJORMJ1658SRJJSQSDBG/BobEvansGlasses.png Work - "Glasses" Bob Evans https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538852864978-XR767PMJ0SONPFUDQ0PD/ChicagoSkyTV.png Work - "Playing for Keeps" WNBA Chicago Sky https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538853628871-H8U7FX4SQ8Z970LYL341/dowwaterprint_o.jpg Work - "Straw" Dow Copy goes here. Copy goes here. Copy goes here.Copy goes here. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538853789426-5PJ0FTWWLQO855PCDVPU/Einstein_o.jpeg Work - Einstein Dow Copy goes here. Copy goes here. Copy goes here. Copy goes here. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538853837410-9AV1M8UWSQD0SV00OPW0/ElectricCar_o.jpg Work - Electric Car Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538853996329-U2N0DQ35TSN04MP3ZZXU/Kites_o.jpeg Work - "Kites" Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538854123326-GDJU5ER08WZJXR909KNO/Wind_o.jpeg Work - "Wind" Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. Copy goes here. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538854689654-4EBPA1JDM57TZ6O3HWAS/TedED.png Work - "The Power of Simple Words" TED-Ed Take the opposite approach to their learning; instead of pushing students to use a thesaurus, educate them on the importance of knowing your audience. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538956612537-PNSS8YWF6CVEM5ZC1A1M/AdFreak.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538956614483-EKNIBZ1LUCI5KH8GCI3O/PSFK.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538968838205-ZAQSM97RXYRHHPXZDJT9/espn700_o.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538956615238-CGRPY4G7BJU0BI52Z614/Taxi.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538968838197-LLJ4YK3AJ5HV58LWFC5G/refinery700_o.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538968840559-R5XYY7CWTKAQW0HBF07N/agencyspy700_o.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538968840855-QWNOVYEYK8W6FXSSXWHY/redeye700_o.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538968841811-FU354RH17066NU35ELW5/adweek700_o.png Work - Adweek Adweek https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538968845594-0RGGE5K77UT5STW7UW5P/apttherapy700_o.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1538968845653-PXCOE7WJJA8FYUTDPOVV/refinery29700_o.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539016716016-EJ7O62UZYSLDSEEGAHHK/TedED_brainpick700_o.png Work https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539046264254-RIXRTGIGQYE6NHQGXBY8/image-asset.jpeg Work - "Giftness Protection Program: Finale" Toys R Us https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539046428450-WTV1O4POAN4B42ZDB3FH/image-asset.jpeg Work - Disguise It Yourself: The Undershirt Undercover https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539046508213-0E915UZOJ6ULOX58KT1M/image-asset.jpeg Work - Disguise It Yourself_Doggy Decoy https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539046559523-BCCEYKC10RLR5805B6K6/image-asset.jpeg Work - Disguise It Yourself: The Fan Fakeout https://www.terindustries.net/wafel-queen daily 0.75 2019-03-11 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539044380573-L9LVZV7OGTLKFTNSB85A/Inna+Shnayder+%40Inna.Shnayder-14+%281%29.jpg Wafel Queen With the cooperation and enthusiasm of contest sponsor Brussels Airlines, I was able to create mood boards and style the otherwise straightforward shoot. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539044380573-L9LVZV7OGTLKFTNSB85A/Inna+Shnayder+%40Inna.Shnayder-14+%281%29.jpg Wafel Queen With the cooperation and enthusiasm of contest sponsor Brussels Airlines, I was able to create mood boards and style the otherwise straightforward shoot. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539044370459-SUX6A6OZD89KJD5G7R7V/Inna+Shnayder+%40Inna.Shnayder-5+%283%29.jpg Wafel Queen File this photoshoot under #scrappy for stealthily walking into the New York Public Library with a sword. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539044360600-GOP511KC33UXMC0OYP69/_MG_6872.jpg Wafel Queen https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1552335563733-M5DYZ410RYK05TLEAI8J/15129550_239346659816017_1144902800222015081_o.jpg Wafel Queen An important part of royalty is carrying on heritage, so I learned to make Liege wafels from Thomas, the Wafels & Dinges owner. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1552335474750-0WBSAJCOM0GKBTWAU6SY/_MG_6980.jpg Wafel Queen Then I went straight to the source, making wafels in Brussels as well. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1552325407023-K6MU2W9XIBZP5A50TU8N/15025239_239276919822991_1399427207699470356_o.jpg Wafel Queen Posing at the entryway of the private residence of The Consul General of Belgium, Ambassador Marc Calcoen. https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539044379351-SPSRBPOD1L3WEE5Z3MZT/WafelCrest.png Wafel Queen https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1539044377352-S1ZCDR7IH5ODAMURFQRF/Inna+Shnayder+%40Inna.Shnayder-10.jpg Wafel Queen https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1552325290385-HRDSW0FHU6M1MN482NC5/15178048_241145692969447_5908986603238774555_n.jpg Wafel Queen https://www.terindustries.net/quotes daily 0.75 2019-05-08 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557281721470-4YT7NR9G4Z95ZBDTO8NP/PostIts.png Quotes Storyteller https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557281721470-4YT7NR9G4Z95ZBDTO8NP/PostIts.png Quotes Storyteller https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557281758296-2OCYOGYN9MKDJPUNCTCL/EC.png Quotes Storyteller https://www.terindustries.net/quotes-ringleader daily 0.75 2019-05-08 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557329801562-5ZEX7LSQNKNS5YHWXGL6/NonprofitDirector.png Quotes Ringleader https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557329801562-5ZEX7LSQNKNS5YHWXGL6/NonprofitDirector.png Quotes Ringleader https://www.terindustries.net/quotes-doer daily 0.75 2019-05-08 https://images.squarespace-cdn.com/content/v1/5b9febfff407b4203cd4306e/1557330234799-UZ59G1YMD0L001ZC309J/Mark.png Quotes Doer 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